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Is anyone providing an assessment of the changes marketers face and a roadmap or set of frameworks and guiding principles for addressing the transformation thats occurring in marketing. You already know that facebook has a huge audience. Book on marketing 2020 the marketing book jm internet. For instance, you could partner with a popular brewery and run a contest where the winner gets a free brewery tour and beer tasting along with a discounted stay at your hotel. Moving from traditional to digital is the muchneeded handbook for nextgeneration marketing. This book is the eyeopener for marketing in the new era. Principles of marketing teaches the experience and process of actually doing marketing not just the vocabulary. Top digital strategy books to add to your reading list.

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